TURNING Point USA’s halftime show closed out with a heartfelt message from its late founder Charlie Kirk.
The conservative nonprofit’s country-focused set was framed as a rival to Bad Bunny’s controversial Super Bowl halftime show.
Turning Point’s show was headlined by Kid Rock and featured Brantley Gilbert, Lee Brice, and Gabby Barrett.
The alternative performance closed out with Kid Rock, who performed a slow cover of slowed-down version of Cody Johnson’s ‘Til You Can’t.
The camera panned over to a montage of Kirk, who founded Turning Point in 2012 and led the nonprofit until he was killed during a speaking event at a college in Utah in September 2025.
“I want to honor God in all that I do. I want to be a great husband, a great father. I want to serve this country,” a voiceover of Kirk began, set over a montage of his tenure at Turning Point.
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“I want to try to continue to lead this movement and to speak truth and to never lie, to stop thinking about yourself all of the time, and instead think about what you should do to help other people and defend this country above yourself.
“I am so inspired by this army of freedom fighters. We’re going to be around for the next 100, 200 years because we know in the end our ideas will win.”
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The video also featured photos of Kirk with his wife, Erika, and their two children.
“God should be the most important thing in your life. But then beyond that, it’s getting married, having children, building families. My kids are the most important thing in my world. My wife, my kids, my relationship with God. Top three things,” Kirk said in the montage.
“And the more often that you choose the deep, the difficult, but the right path over the easy path is the one that will reward you, your family, and this beautiful nation.”
The two-minute long video closed out with a tribute to Kirk: “In Loving Memory of our Founder and CEO, Charlie Kirk.”
It also included the Bible verse: “Here I am, Send Me.”
TPUSA’s halftime show aired when Bad Bunny took the stage at the Super Bowl for a distinctly Puerto-Rican inspired performance.
The musician brought stars out Lady Gaga and Ricky Martin as he performed his all-Spanish language setlist.
Bad Bunny performed several songs off of his Grammy-award winning album Debí Tirar Más Fotos.
He closed out the show yelling “God bless America!” while surrounded by flags from countries all around the world.