LOVE is in the air, and so is the scent of a sweet deal from The Perfume Shop.
Valentine’s Day weekend is here, and shoppers are rushing to get ahead of the romance (and the panic-buying) thanks to a generous 20% off hundreds of popular designer scents.
Save 20% off at The Perfume Shop this Valentine’s Day
The savings are available right up until Monday, 16 February, with prices on hundreds of designer scents discounted.
It’s perfect for anyone who’s left it a little late but still wants to impress; you can take advantage of the retailer’s next-day delivery until 6 pm today (13 February).
The timing couldn’t be better, as the sale also includes new launches alongside bestsellers, such as Hugo Boss Bottled and Burberry Her.
Whether you’re buying for a long-term partner, a brand-new crush, or treating yourself, perfume remains a classic Valentine’s gift for someone special in your life.
Below are some of our favourites for the occasion that are now on sale.
For the ladies
Carolina Herrera La Bomba
Carolina Herrera La Bomba, £53.60 (was £67)
Best for: The Carolina Herrera La Bomba is ideal for any lady who loves a bold scent.
The romantic fragrance opens with a vibrant hit of exotic pitaya that’s instantly uplifting, with floral notes of red frangipani and cherry peony.
Vanilla notes add a creamy, radiant finish that feels both sensual and playful. It’s a fun and flirty fragrance that’s perfect for date night.
Why we love it: “La Bomba launched last year, and it’s just as addictive as Caroline Herrera’s other perfumes. I’m not usually one for fruity fragrances, but the cherry notes linger so nicely on the skin. It’s one of my go-to evening scents, and I’m obsessed with the butterfly bottle.” – Sophie Bates, Fashion & Beauty eCommerce writer
Burberry Her Eau de Parfum
Burberry Her Eau de Parfum, £56 (was £70)
Best for: The Burberry Her is a soft, pretty fragrance that works for everyday wear or will make a romantic gift for a scent-lover.
The addition of the scented body lotion as part of the set allows you to layer the scent all over your body.
It’s a great value gift that ticks all the boxes and provides a safe-but-still-special Valentine’s gift.
Why we love it: “Burberry Her Eau de Parfum has become one of my favourite handbag perfumes that gets endless compliments. It’s a soft but heady scent that lingers through the day, meaning a little goes a very long way.” – Lucy Powell, SEO and Audience Executive
Marc Jacobs Daisy Eau de Toilette Gift Set
Marc Jacob Daisy Eau de Toilette Gift Set, £48 (was £75)
Best for: Lovers of floral scents will enjoy the Marc Jacob Daisy feminine scent that has earthy base notes of Sandalwood, with notes of Jasmine, Wild Berries and White Violet.
The gift set comes with a 10ml Eau de Toilette Travel Spray that is perfect for sticking in your handbag for top-up spritzes throughout the day (or night).
Why we love it: “Marc Jacobs Daisy is so nostalgic for me. From the eye-catching flowery lid to the fresh scent, it’s the perfect choice for teens. It contains notes of blackberry, fresh grapefruit and sandalwood, and it’s super long-lasting on the skin.” – Sophie Bates, Fashion & Beauty eCommerce writer
Yves Saint Laurent Libre Berry Crush
Yves Saint Laurent Libre Berry Crush, £61.60 (was £77)
Best for: If you are a fan of the classic Libre fragrance, this version turns it up a notch.
Berry Crush adds a juicy, addictive twist on the iconic Libre DNA, making it feel sweeter, warmer and even more seductive.
Why we love it: It’s vibrant and feminine but still grounded by that signature YSL confidence.
It’s the perfect bold fragrance to throw on to instantly get you in the mood for a late-night rendezvous.
Prada Paradoxe
Prada Paradoxe Eau de Parfum Refill, £100 (was £125)
Best for: Prada Paradoxe is the newest fragrance from the designer brand, and the chic, fresh scent is a feminine and flirty number to treat your Valentine with.
The refillable scent has a mix of woody and floral notes, with hints of Neroli, Amber and Musk giving it a uniquely sophisticated smell.
Why we love it: “Prada Paradoxe is a viral favourite for a reason. It’s a fresh, floral scent with a hint of amber and musk, so it’s feminine without being too sweet. It works for both day and night use, and it comes in Prada’s iconic triangle bottle.” – Sophie Bates, Fashion & Beauty eCommerce writer
Gucci Flora Gorgeous Gardenia Intense
Gucci Flora Gorgeous Gardenia Intense, £82.40 (was £103)
Best for: The Gucci Flora Gorgeous Gardenia is a fresh and feminine perfume that feels romantic without being overpowering.
If you want to wear a scent that will immediately leave you feeling uplifted, this woody gourmand perfume is a no-brainer thanks to a winning mix of Mandarin essence, creamy gardenia accord, and sandalwood for a woody tone.
Why we love it: It’s bright, floral, and beautifully balanced, with a softness that makes it incredibly easy to wear – exactly what a Valentine’s fragrance should be.
For the guys…
Hugo Boss Bottled Parfum Spray
Hugo Boss Bottled Parfum Spray, £39.99 (was £70)
Best for: Hugo Boss Bottled is a statement scent that makes the perfect gift for the guy in your life this Valentine’s Day.
It’s an easy-to-wear fragrance for a sophisticated guy who wants something that perfectly balances being refined without being stuffy and bold without being too overwhelming.
Why we love it: “Boss Bottled has become a great daily fragrance for me. It has a woody-amber profile with a quiet luxury feel. It’s a safe blind buy and is guaranteed to garner compliments.” – Aaron Dowler, eCommerce Partnerships Lead
Jean Paul Gaultier Le Beau Paradise Garden
Jean Paul Gaultier Le Beau Paradise Garden, £54.99 (was £83)
Best for: Do you want the kind of scent that’s vibrant without being too loud?
Jean Paul Gaultier Le Beau Paradise is a warm, tropical twist on masculine woody scents — perfect for sun-chasing romantics and date nights.
Why we love it: “Paradise Garden was my fragrance of choice for my recent trip to the Caribbean. The opening is akin to a crisp mojito on a summer’s day, which dries down to a creamy coconut and fig. It projects well, but in a fresh and aquatic sense that isn’t too overwhelming.” – Aaron Dowler, eCommerce Partnerships Lead
Burberry Hero
Burberry Hero, £57.60 (was £72)
Best for: If your man leads with quiet confidence and loves a fresh, modern scent with depth, Burberry Hero is a winning gift.
It’s a solid Valentine’s pick for men who prefer a less intense fragrance that exudes confidence and is timeless.
Why we love it: It strikes the perfect balance between strength (thanks to notes of Bergamot Essence and Cedarwood) and a freshness from notes of black pepper.
There’s an adventurous, outdoorsy edge to it thanks to the woody aromatic notes, but it’s still polished enough for evenings and special occasions.
Dolce & Gabbana The One Pour Homme Parfum
Dolce & Gabbana The One Pour Homme Parfum, £101.60 (£127)
Best for: Evenings out, date nights, and cooler months when you want a fragrance that feels confident and powerful.
This scent is one that delivers on scent power.
Why we love it: Dolce&Gabbana The One Pour Homme Parfum takes the signature warmth of the original and turns up the depth.
It leans into rich amber tones that feel smooth, giving it a sensual, grown-up edge without being overpowering.
It’s the kind of scent that draws people in rather than announces itself, leaving a warm, charismatic trail long after you’ve left the room.
Rabanne Phantom In Red Elixir
Rabanne Phantom In Red Elixir, £78.40 (was £98)
Best for: If you like a fragrance that looks just as good on display as it smells when you spritz, the Rabanne Phantom In Red Elixir is ideal.
Why we love it: It has a signature lavender that is reworked into a deeper, more seductive blend, so this scent is layered with warm amber and woody notes that feels powerful and undeniably masculine.