AT this time of year many of us want to live in warm, cosy clothes.
But while being comfy is a priority, we also want the option to look put together.
And fashion fans reckon they’ve found the perfect garment at Sainsbury’s.
The supermarket’s fashion team has you covered with their Tu Brown Checked Brushed Button Cardigan.
From working hard in the office to enjoying a girly weekend away, shoppers say this crew neckline, comfy front button cardigan is ideal.
Describing it online, Sainsbury’s said: “Our brown checked cardigan is a unique knit for your weekday collection. Designed with a crew neckline and front button fastening. Made in a regular fit, it comes in a cosy brushed fabric.”
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Thanks to its versatile vibe, good fit and cosy brushed fabric, customers are raving about it online.
One customer said: “Gorgeous, chic cardigan. Fits true to size.”
Another said: “Lovely stylish cardigan. It is cozy and comfortable.”
The knitwear staple is also affordable, coming in at £24, with customers claiming it’s a bargain.
One shopper branded it as ‘posh cardi’, and said: “Very good quality and excellent value for money.”
The cardi ranges from sizes six to 24, is reported to fit ‘true to size’, and has 11 five star reviews online already.
Shoppers are raving about the versatility of the item with buyers saying it’s ideal for the office or a dinner with friends.
One customer commented ‘so comfy’, followed by: “Fabulous cardigan….bought it to go with TU brown jeans. Wearing this outfit for a girls weekend away!”
Another review said: “I bought this for work. Looks smart with a long skirt or trousers and keeps me warm in the office. Nice fit too.”
Fashion fans are also loving one must-have detail – pockets.
One customer suggested the cardi was ‘stylish’, and said: “Nice looking and warm , it also has pockets.”
Another added: “Beautiful, lovely colours and the quality was great, so lovely and thick and warm. Love it – more please Tu.”
It’s not the only hit from the Tu team recently. Shoppers have also been loving a pair of £26 jeans that fit every size and age.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.