JELLYCAT fans are racing to The Range to get their hands on the perfect addition to their collection.
Shoppers spotted the collection of adorable mugs, plates and egg cups in the bargain store’s homeware section.
And they’ve been quick to point out that they looked like some of the most popular Jellycat plushies.
The new crockery collection features adorable food items including a slice of toast, marshmallows and fried egg.
Each design is finished with an adorable smiley face just like the Jellycat plushies.
According to The Range website, prices for the new collection start at just £1.99
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They say that the fun tableware “makes a lovely present or fantastic addition to any kitchen collection”.
And it’s the perfect way to get that Jellycat vibe into your home or add to your Jellycat collection on a budget.
Sharing snaps of the new items on Facebook, the team at The Range said: “A toast to butter brekkie serveware.”
Their post quickly racked up 2,000 likes and 1,500 comments – with shoppers desperate to get their hands on the adorable buys.
One cried: “Why do I need these? Omg they’re so cute.”
“Jellycat vibes”, insisted a second.
A third echoed: “Jellycat-inspired marshmallow mugs at The Range.”
A fourth gushed: “Omg how adorable are these.”
“I want them all”, said a fifth.
Meanwhile, a sixth wrote: “I need the toast and the egg immediately.”
Why are Jellycats so popular?
THEY were made for kids, but Jellycat toys remain incredibly popular with adults too. So just what is the appeal?
The London-based company started making toys in 1999, and enjoyed success from the outset thanks to the fabrics used to make their plushies suitable for children of all ages.
In recent years, they have branched out from making toys of various animals into turning virtually anything you can think of into a Jellycat.
Their vegetable offerings, which range from broccoli to avocado, can help kids eat their greens.
And even their April Fools – a toilet paper toy – was a hit with fans.
Jellycat also has numerous celebrity fans, including Princess Charlotte, with a picture released in 2015 showing the royal with her Fuddlewuddle dog.
The hefty price tag of the toys also promote the idea of luxury, and the value of the toys increases over time – meaning they are often a worthwhile investment.
Jellycat releases two new collections a year – in January and in the summer, in either June or July.