THE much-anticipated Primark x Coleen Rooney range has finally hit the shelves – and you can get your hands on wardrobe staples for as little as £4.
The Sun understands the WAG was left batting off multiple offers from fashion chains following her success on I’m A Celebrity in 2024.
She chose to stick to her budget roots and signed a multi-million contract with the affordable brand last year.
The move now cements Coleen as the Rooney family’s biggest breadwinner, with her sum beating out the £800,000 Wayne got last year to be a Match of the Day pundit at the BBC.
The 39-year-old has just launched a 60-piece collection that does it all, including comfy casual co-ords, polished matching sets, denim, outerwear and accessories.
Whether you’re on the lookout for a gorgeous trench coat for the warmer spring months or the trending denim Bermuda shorts for your hols, the collection indeed has it all.
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Step up your trainer game with By Coleen Mesh Trainers that are going for just £16 and are perfect for both working out – or running errands.
Featuring mesh panelling in a fresh neutral colourway contrasted with warm tan suede-like overlays, these lace-up kicks bring that perfect retro-meets-modern vibe, and shoppers can choose them in tan and grey.
The mother-of-four, who a source said wanted to “keep things affordable for her fans”, has also launched a comfortable Collared Half Zip Jumper, priced at £16.
The cropped length and boxy fit create an easy shape, with dropped shoulders and long sleeves finished with gathered cuffs – and fashionistas can also team it with matching Relaxed Utility Shorts, £8.
For a more elevated look, Primark fans should check out Coleen’s Mid-Rise Wide Leg Trousers that are sure to become a hit as the weather warms up.
Made from a smooth, lightweight fabric, these trousers feel easy to wear and work well for sunnier days or in-between seasons.
If you want to turn heads this season, pair the gorgeous bottoms with the WAG’s Square Neck Waistcoat that will set you back £16.
Subtle faux welt pockets and a split hem at the front add style and practicality, making this high-neck waistcoat a sophisticated piece for layering or elevating your everyday outfits.
With summer just around the corner, the 39-year-old also hasn’t forgotten about stylish frocks – and one little number that has caught our eye is the Button Down Mini Dress.
Currently going for £18, this stunning dress is cut to a mini length that falls above the knee for an easy, polished look – and fashionistas can choose it light khaki and brown.
Just as beautiful is the brand new Asymmetric Satin Lace Cami Top in a luxe chocolate shade, £14.
Made from smooth satin in a rich chocolate brown, it’s designed with a V-neckline trimmed in black lace and delicate spaghetti straps – and Primark shoppers can style it with a matching Satin Lace Midi Skirt, £16.
There’s also good news for fellow Birkenstock fans who don’t want to fork out over £100 for the trending shoes – as the epic collection also features Studded Mule Clogs that cost just £14.
Available in sizes UK 3 to UK 8, these tan clogs can be teamed with cropped jeans and an oversized blazer for brunches, or styled with flowing midi dresses and cosy knits for an autumnal aesthetic that’s both comfortable and chic.
As well as having cosy knits, such as this stunning Textured Knit Short Sleeve Cardigan (£16), the stylish mum-of-four has designed a Baseball Cap that will cost you a mere £4.50.
Coleen has previously signed big-money deals with George at Asda and Littlewoods — where she had her own collection for seven years.
She has seen fresh success after rival WAG Rebekah Vardy tried to sue her for libel in the Wagatha Christie case and lost.
She was runner-up on I’m A Celeb, and was then reportedly biding her time before deciding to agree to any big TV or fashion deals.
Despite being one of the most famous and wealthy WAGs ever, Coleen has never forgotten her humble roots.
In 2005, she was seen out at Primark when Wayne was at the height of his career.
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it’s down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.