MIKE Tyson and Robert F. Kennedy Jr have joined forces to launch a bizarre new “Bite Like Mike” campaign.
The cheeky nod to the boxer’s infamous ear-chomping moment with Evander Holyfield came as they duo promoted healthier eating.
The legend was introduced at a major event today in Washington D.C.
“Today I’ll leave you with this simple thought,” said Peter Arnell, who helped design a major health ad for the Super Bowl.
“Mike Tyson has been famous for biting, but this time he chose to bite into real food.
“And now we say ‘Bite Like Mike’,” he joked while the audience laughed.
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“It means something better,” he hastily added.
“It mean a better bite for a better life.”
Kennedy, the Department of Health and Human Services Secretary, and Brooke Rollins, the Secretary of Agriculture, today joined former World Heavyweight Boxing champion Mike Tyson to announce an important health update.
They and others spoke about the implementation of the Dietary Guidelines for Americans, 2025-2030 with key government and industry stakeholders.