A SAVVY mum has turned her passion for second-hand clothing into a thriving business – flogging more than 6,000 items on Vinted.
Annmarie McGunnigle, from Glasgow, started using the marketplace app as a side hustle during lockdown “to make some space”.
But the 46-year-old quickly realised there was a gap in the market for becoming a professional seller, flogging items on behalf of clients.
She said: “Buying, selling and price negotiation comes naturally to me.
“I realised that I got a real buzz from selling online, enjoyed the process and most importantly I seemed to have a knack for it.”
Annmarie launched her business, Another Girls Treasure in July 2023 and has already sold thousands of pieces for her customers – earning herself a cut of the money from every sale.
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And the Vinted pro – who lists items under @annmariemc9791 – has had to adapt to many changes on the app over the years.
Annmarie said: “If like me you are a Vinted OG, you will know that the last few years with Vinted have been an adventure.
“There’s been so many changes to the app and algorithm some good, some bad.
“We have had the introduction of Vinted Pro, new selling categories added, changes to the sizing criteria, new postal options. Vinted launching in the US. I could go on.
“If you are a newbie then this probably sounds like a foreign language
and rather overwhelming.
Speaking exclusively to Fabulous, Annmarie reveals her ultimate Vinted selling guide which covers everything from top tips to the pricing prompt you should ignore.
So if you’ve got a pile of clothes waiting to be listed, you’ll want to take note.
Keep it simple
Take it back to basics – don’t overcomplicate things – keep your photos
clean, your descriptions clear and concise and be honest about your items.
Clear, well lit, true to life images will always win. You are now competing with over 16 million users in the UK alone so your first challenge is to catch their attention mid scroll.
Add multiple photos including front, back, closeup pics of any detail and labelling. Lead with your strongest pic to attract attention.
Words matter
You need to work the algorithm, using keyword-driven and buyer-friendly descriptions.
‘Gorgeous top’ might sound cute but it doesn’t meet the search criteria.
Think like a buyer. What are you actually looking for when you search the app or site?
For example ‘Zara Black silk sleeveless button through blouse size small’.
Make the title as descriptive as possible using search-friendly keywords.
A good rule is: Brand – colour- fabric – sleeve detail – fastening – item type – size
You should also add additional information in the description field to assist the buyer with their decision making.
Does the fabric feel nice, is the item still available on the retailer’s website, has Taylor swift been spotted wearing the item, is it true to size or smaller or larger fit than usual?
Is there a button missing, does it have a stain? Use this section to be honest and sell the item.
Price is right
Vinted is helpful and gives guide prices for items based on past sales. I personally find that these prices are too low so will ignore it and price around 50% higher than suggested.
But if you are looking to clear space and/or a quick sale then their suggested price is the way to go.
I prefer to do my own research on the other sites such as Vestiaire/Ebay/Poshmark etc. I also research the RRP and put this in the description field where I can especially on more expensive items.
Size it up
Vinted has recently changed its ladieswear sizing criteria to make it more universal. In reality the Vinted sizing doesn’t always match up to the UK retail standard. For example, XL on Vinted now equals size 20-22, but a Zara XL is typically around a size 14-16.
So, if you know that the Vinted sizing is not a true reflection of the item fit, state this in the description section.
Buyers also love to ask for dimensions, so if you have a tape measure handy when listing you will save yourself time in the long run.
Condition
I mainly list new or like new items but items in good or satisfactory condition may still sell if the listing reflects their true state.
Some people will be happy to repair items or replace fastenings if the price is right.
If items have any flaws it is best to state this clearly and/or provide a photograph.
Ship it out
From experience, having as many options available as possible is best for shipping but if realistically you will be unable to get to the drop off point or lockers within the allocated shipping time then this will cause consistent problems so in this case it is better to switch these options off.
Vinted will also side mainly with the buyer if your items are not packaged well and are then damaged in transit so it can be useful to photograph items when packaging especially when they are fragile or expensive as Vinted will ask for this proof if there is any query.
They also expect items to be boxed with protective layers i.e. bubble wrap for safe shipping.
Seasonal items
People often ask me if item seasonality matters on Vinted.
In honesty the answer is sometimes. If items are in season they are more
likely to fit within the search criteria for most buyers, swimwear in summer, knitwear in winter.
However people travel to different climates all year round so the opposite is also true. For me swimwear sells particularly well in winter so it is all about attracting the algorithm.
Brands
The best-selling brands vary from week to week but there are definitely some staple brands that never fail.
My top 5 fashion brands, in no particular order, are Zara, Nike, Lulu Lemon, Asos, Topshop.
However there are definite micro trends that you can jump on as a seller e.g Y2K had a massive revival lately so sales rocketed on brands like Miss Sixty, Kookai, Diesel and Jane Norman.
If this all sounds overwhelming, Annmarie urges prospective sellers to keep calm.
She adds: “This all sounds like a very complex process but it doesn’t take long to get into the swing of things.
All of this becomes second nature when you are listing, selling and packing often. It can be a nice little side hustle when you put the work in
consistently.”
To book Annmarie’s consignment service for selling any second-hand clothes, visit her Another Girls Treasure page.