EMMA RADUCANU has signed a lucrative deal to become the new face of Uniqlo.
The move sees the former US Open champion end her eight-year partnership with Nike.
It is a multi-million pound agreement over the course of the contract.
Uniqlo teased the new partnership with a social media post on Monday.
The fashion brand has previously backed tennis legends Roger Federer and Novak Djokovic as well as Japanese ace Kei Nishikori.
Federer’s move from Nike to Uniqlo was one of the most memorable in sport history.
At Wimbledon 2018, without having announced the end of his Nike deal, the eight-time champion simply turned up on Centre Court in Uniqlo gear and started playing.
Raducanu is expected to debut her new Uniqlo tennis clothing at Indian Wells next week.
She will be hoping to make it far in the popular competition, having endured underwhelming results in her last two matches.
The 23-year-old was knocked out of the Dubai Championships by Antonia Ruzic last week.
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It came after she was forced to retire from the Qatar Open in the third set of her first-round match against Camila Osorio due to illness.
Raducanu’s new partnership with Uniqlo is the latest in her long line of brand deals.
She has also worked with Wilson, Tiffany & Co, Dior, British Airways and Porsche.
The Sun revealed last year that Raducanu is worth at least £13.5million.